Your Network Marketing Garden
As someone who lives in the country and loves eating food fresh from the garden in our yard, I got to thinking about how gardening and building my network marketing business online are much alike.
Sounds outlandish, doesn’t it? But if you’ve every prepped a garden for the growing season, you’ll understand what I mean.
How can you apply the principles of a home garden to your business?
Select the right place
Like a garden, you have to select the right place to grow your network marketing business. You want your garden to have plenty of sun and good drainage. Well, you want your opportunity to have plenty of exposure to the right people.
If you are trying to reach younger people, you might have more luck on Tumblr than on Facebook. If your business is very product oriented, you can post photos easily on Facebook, Instagram and Pinterest to get people interested. Place your business carefully in the right location and it will grow bigger, faster.
Set everything up
Once you have your location, it’s time to set everything up. We currently have ground-level beds, but next season, we will have new, better raised beds. We know where we want to put them, so our next step is to get them built and filled with soil. This means that we need to be sure we have all of the right tools and materials to get the job done.
It’s no different than sharing your network marketing business online. Once you know what you want to do – establish a blog or website and promote on a specific social media site – it’s time to get set up.
- Find a platform like WordPress for hosting.
- Buy a domain name, ideally your own name or some variation of it.
- Design your layout. If you aren’t tech savvy, find someone to do it for you.
- Set up your social media business accounts, including ad accounts, even if you aren’t using them yet. Again, you can have someone do this for you, if necessary.
However, I do recommend trying to learn as much as you can how to do it yourself.
Choose what to plant
In our garden, we tend to grow the things we like to eat. Onions, garlic, carrots, peas, peppers, etc. I don’t grow kale because we don’t like it, so it doesn’t do us any good.
Taking your network marketing business online is very similar. You need to choose what content you want to share and how you will share it. Think about what will benefit your prospects. Think about what you want them to do after reading, watching or listening to your content.
In my case, I blog about our financial journey from six figures in debt to freedom from worry about money. I relate how I work my business from our remote location to reach our goals. Ideally, I want my readers to sign up to learn more about the programs I use to help build my business. When they do so, I am in a better position to reach out to them further and help them personally. Which takes us to the next step…
Nurture the garden
Without regular weeding and watering, my garden will die. Or bear very little for us to eat. That would be such a huge waste of time and resources if I took the time to build and plant, only to let everything wither away.
Your business is no different.
If you don’t nurture it, it will die. What do I mean by nurturing it?
- Adding new content regularly, specifically content that helps your reader.
- Reaching out to prospects and helping them move closer to their goals.
- Updating your information and checking all of your links to make sure everything works as it should.
- Trying new and better ways to reach your prospects so that they can get what they need without having to hunt you down.
- And, one of the most important, continually learning and growing so that you have more and more value to share with those who need it.
When I realized that my garden and my online business were not all that different, things fell into place for me. It no longer seemed as overwhelming. As foreign. Rather, it was a matter of small, consistent action every day.
FREE HELP TO GROW YOUR BUSINESS
Learn how to select and nurture prospects